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Google Analytics 4 (GA4) is the newer version of Google Analytics and it is the new standard in measuring digital traffic and engagement across your websites and apps in one single location. It is one of the most advanced web analytics platforms on the market, and it’s completely free to use.
How it works
Migrating from Universal Analytics to Google Analytics 4
We conduct a user-centric analysis of your chosen system to evaluate its ease of use, efficiency, and capability to meet business goals using various research methods. With these evidence-based insights, you can prioritize and budget for design initiatives with confidence and a promise of return on investment.
The UX Audit Process
An average UX audit takes somewhere between 3 to 5 weeks
STEP 1
Understanding the product
We develop our knowledge of the system with a series of meetings, interviews, demos, and review sessions.
Onboarding and alignment session
Demo of the app or website
User interviews
Subject matters experts meeting
Stakeholder reviews
STEP 2
Developing findings into theories
After we understand existing workflows and their interdependence with each other, we set out to form hypotheses on what the product needs to improve.
Analyze and report
Define personas
Create Empathy Maps
Define User Journeys
Turn recommendations into an actionable report
STEP 3
Creating a design roadmap
Here we identify essential touchpoints and how it can be modified to improve the user’s experience. We present a strategic roadmap for future initiatives & priorities.
Present our UX Audit Report
Show the roadmap for future design initiatives
Brief you on the best product release priorities