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Hello, We are the Africa Growth Lab 

We are a digital consultancy with expertise in

UI / UX -- We'll help you architect assets that are consistently fast, beautiful and high-performing.

Performance Marketing -- We'll help you supercharge your user acquisition, engagement and retention efforts. 

Data and Measurement -- We'll help you define a measurement plan and implement it, and help you understand your first party data.

We love to work on challenging projects at the intersection of marketing, tech, and data. 


Digital Strategy

We believe that the future of business is in digital so much so that we have made it our mission to help business owners define exactly what their digital vision is. We will help you come up with digital roadmaps that will guide and inspire. We will walk with you in finding the right channels, assets, platforms and tools to be able to harness the power of digital in achieving your business objectives.


We can create stunning and intuitive digital experiences for your customers. Our expertise in UI and UX will help you re-examine key user interaction points, work with you to identify the accessibility gaps and isolate any usability issues so that together we can deliver to your customers aesthetically pleasing assets that satisfy their needs with ease.

Performance Marketing

We can guide you through the digital marketing landscape and put your business in front of your customers at the right time with the right message and the most compelling call to action for the most impactful result. We do this by combining creativity and media with the latest technology, all backed by powerful insights.

Measurement and Data

We make harnessing your first party data easy by showing you how to collect it in the most efficient way and help you understand how to track what is most important to your business so that it can be valuable to your business goals such as acquisition and retention.

Featured Services

Measurement audits + GA4 Migration Assess the reliability

& comprehensiveness of your digital measurement

Our measurement audit is comprised of over 50 checks that review your:

  • Configuration and setup to ensure foundational data accuracy.

  • Tracking to ensure reliability of reporting for effective decision making

  • Data Governance to audit for issues with data integrity and security

We'll also help you migrate to GA4 ahead of the July 2023 deadline

Why us?

We put strategy first, then find the solutions to support it. We optimise your business processes and provide solutions that are tailor made to tackle your particular business pain points. We aim to bring the best digital talent in Africa together to solve African problems for African businesses.

We take the time to learn your business

Your business, its processes, and its customers are unique. While it may share many traits that are similar to other businesses in the same industry, there will be unique points in its operations that are ripe for optimization

We put strategy over tech

The rapid advancement of technology can be daunting and instill a fear that you are missing out, and it can be easy to start looking for solutions to problems you might not have. We put strategy first, then find the solutions to support it.

We are good at what we do

No, really, we are. The Africa Growth Lab was borne out of a desire to bring the best digital talent in Africa together to solve African problems, and we try to live up to that promise every day

Our Leadership team

The Africa Growth Lab was borne out of a desire to bring the best digital talent in Africa together to help our clients create change that matters, and we try to live up to that promise every day

Why us

Justin Anyona; CEO

Justin has built his career working on the vanguard of the digital transformation in Africa, first with Google helping create local content for the region and managing various blue-chip digital accounts then at WPP-Scangroup where he founded their digital media and analytics practice before heading back to Google to manage their agency and client relations for the region.


In addition to his excellent marketing tech, SEM, display and video advertising, and programmatic and social media advertising skills, he is also very excited about data, measurement, and analytics and how they can be used to solve complex business challenges

He’s also passionate about training, coaching, and mentoring the next generation of digital marketing experts in the region.

Richard Rio; Lead, design, UI, and UX

Richard is an experienced design leader managing full stack User experience teams (Interface designers, Experience designers, User researchers, and design engineers). 

He has recently led high-performing design teams in the FinTech space working on frictionless payment experiences, and ensuring fast and reliable payments. 

His primary focus is on empowering teams to do their best work while actively contributing to strategy, quality & excellence through collaboration with leaders in engineering and product development. 

Richard has led the design and delivered on key UX projects in companies such as in the Netherlands and is one of the members of the Google Sub-Saharan UX community

Thomas; Lead, Publishing & Performance Marketing

Thomas is an advertising technology consultant with over 15 years of experience in the digital space, 10 of them in Africa. He is the current Global Director of Technical Solutions at, the largest Facebook Marketing partner in the world. 

He has recently completed his executive MBA with and regularly consults for some of the fastest-growing digital-native companies such as Spotify, Uber, Airbnb, and Zalando to support them in the areas of user acquisition and marketing automation.

He is a Performance Marketing Specialist in Search, Programmatic and Social - having worked at Google and Facebook.

He has consulted on DFP, Programmatic Ads, Yield optimization, and run ROI positive campaigns for Publishers and Classified Sites such as Gumtree, OLX, Le Figaro, and Les Echos.

Brands we've worked with

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What Our Clients Say


“The Africa Growth Lab is a team of incredibly passionate and talented digital professionals who are helping me transform my digital offering with purpose.” 

Ken Ngaruiya

CEO, MediaMax

We'd love to be part of your next success story

We would love to sit down with you to discuss your current digital activities – what’s working, what isn’t, and what you could be doing better. We want to become your trusted partner for digital and make a difference in your business.
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