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FEATURED SERVICES

UX Audits: Let’s increase your conversion rate through a best-in-class digital user journey.

Our UX audits, carried out by our global team of experienced UX researchers, are designed to perform an analysis of your site or app across 50 - 70 UX parameters that we have documented to be vital to the user experience. We will:

  • Provide your team with a UX performance scorecard that identifies missed opportunities 

  • Specify the most important UX issues that need to be addressed, with concrete recommendations for the changes needed to create a high-performing property

Hello,
We Are The Africa
Growth Lab

The Africa Growth Lab is a digital consultancy with expertise in UI / UX (architecting assets that are consistently fast, beautiful, and high-performing), Performance Marketing (helping clients supercharge their user acquisition, engagement and retention by providing overarching digital strategies and analytical insights across the entire user funnel), and Data (helping clients craft strategies for their first party data and understand, segment and grow their users)

Why The Africa Growth Lab?

We take the time to learn you

Your organization, its processes, and its customers are unique. While it may share many traits that are similar to other businesses in the same industry, there will be unique points in its that are ripe for optimization

We put strategy over tech

The rapid advancement of technology can be daunting & instill a fear that you are missing out, & it can be easy to start looking for solutions to problems you might not have. We put strategy first, then find the solutions to support it.

We are good at what we do

No, really, we are. The Africa Growth Lab was borne out of a desire to bring the best digital talent together to solve African problems, and we try to live up to that promise every day

Our Services

Our Services

We love to work on challenging projects at the intersection of marketing, tech, and data. 

Digital Strategy

Many businesses are shifting their focus towards digital, but many haven't defined what their digital vision and North Star is. We'll help you crystallize your digital vision, and help outline the channels, assets, platforms and tools required to achieve these objectives.

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Customer & User Experience

We'll help you create and fine-tune the best, most intuitive experiences on your digital touchpoints that deliver delightful, seamless experiences to your customers

Performance Marketing

We will help you re-imagine what it means to be a digital marketing leader by working with you on projects that integrate media, technology and creative to deliver breakthrough results. 

Measurement & Data

We'll help you define a measurement plan to guide what data you track and how you collect it, and help you understand your first party data and how you can use it in your acquisition efforts

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Setting up your app for success: Lessons from Kenya’s best mobile app 2022, K24Plus

What Our Clients Say

“The Africa Growth Lab is a team of incredibly passionate and talented digital professionals who are helping me transform my digital offering with purpose. ”

Ken Ngaruiya
CEO, MediaMax

We'd love for you to be our next success story

We would love to sit down with you to discuss your current digital activities – what’s working, what isn’t, and what you could be doing better. We want to become your trusted partner for digital and make a difference in your business.

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