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Base business decisions
on insights, not intuitions

UX Audit for your website and mobile Apps conducted by lead usability researchers at The Africa Growth Lab

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A UX Audit is an expert assessment of your product’s performance in terms of usability and user experience.

It involves examining and rating of the existing user journeys to reveal actionable areas of improvement.

How it works

Our UX Audit is designed to reveal the areas of opportunities and pain points by mapping the user journey of your digital products.

We conduct a user-centric analysis of your chosen system to evaluate its ease of use, efficiency, and capability to meet business goals using various research methods. With these evidence-based insights, you can prioritize and budget for design initiatives with confidence and a promise of return on investment.

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Our Services

The UX Audit Process

An average UX audit takes somewhere between 3 to 5 weeks

STEP 1

Understanding the product

We develop our knowledge of the system with a series of meetings, interviews, demos, and review sessions.

Onboarding and alignment session

Demo of the app or website

User interviews

Subject matters experts meeting

Stakeholder reviews

Read More >

STEP 2

Developing findings into theories

After we understand existing workflows and their interdependence with each other, we set out to form hypotheses on what the product needs to improve.

Analyze and report

Define personas

Create Empathy Maps

Define User Journeys

Turn recommendations into an actionable report

STEP 3

Creating a design roadmap

Here we identify essential touchpoints and how it can be modified to improve the user’s experience. We present a strategic roadmap for future initiatives & priorities.

Present our UX Audit Report

Show the roadmap for future design initiatives

Brief you on the best product release priorities

What Our Clients Say

“The Africa Growth Lab is a team of incredibly passionate and talented digital professionals who are helping me transform my digital offering with purpose. ”

Ken Ngaruiya
CEO, MediaMax

We'd love for you to be our next success story

We would love to sit down with you to discuss your current digital activities – what’s working, what isn’t, and what you could be doing better. We want to become your trusted partner for digital and make a difference in your business.

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